PaidVerts rework summary
After a lot of thinking and tinkering, we have narrowed down the idea of the PaidVerts rework to the point where it will have the most effect, for the least amount of work required.
The main idea behind the PV rework is to increase sustainability of the model by increasing user retention and involvement, reduce BAP debt, limit the amount of free BAP that is given out (as it is the main source of the growing BAP). At the same time we want to give more value to long-term, loyal and active members in the way they most want it – how much they earn via ads.
Referring to PV has now long been deemed “not worth it” for many, which is something we also want to change – especially with the PTC market giants NeoBux and Clixsense recently “taking a hit”, we want to tap into that opportunity and attract as many PTCers out there. For that reason we also want to make PV attractive to new (free) members, as they make the bulk of traffic, and by increasing that we will also become more attractive to advertisers. Improvements to advertiser experience are another set of changes that will be incorporated in this rework, as a lot of segments of it have been(are) poorly optimized, and not attracting advertisers as much as we can with all the great advertising options PV has to offer.
While a lot of the final numbers, details, exact design changes of this rework are still ongoing and subject to change/optimization during development, we still want to give you a rough draft of the idea (we will follow up with final details as they come In future news updates).
Please take note that while coming up with rework specifications we took many more ideas into account (yes, we do read the forums!), but as we are aiming for this to be a relatively quick and low cost update, we had to strip out a lot of potential improvements and focus on things that are relatively easy to build/implement but will have the biggest impact/carry the most value.
1.BASIC SEGMENTATION BETWEEN EARNERS AND ADVERTISERS
We want to make it as simple as possible for advertisers to come to the website, find the advertising options which suit them, without being „dragged into“ the earning part of the website. Get advertisers' attention, show them the products, get them to buy something and then allow them to follow some basic useful stats of their campaigns.
This will involve a home page change, allow access to “guests” to the “buy ad sections” (which will be revamped/optimized with a seamless login/registration experience) and an advertiser dashboard. Advertisers will NOT be shown any of the parts a regular earner has, while on the contrary a regular earner will be able to see both, but different.
Advertisers will also be offered various promo codes, discounts and dedicated support to help them in their decisions of purchasing advertising. Along with a MUCH better priority support (including live chat) regarding advertising/campaign related queries.
This should take care of many of the support tickets that are now being dealt with by Andraz and can therefore often take far too long, resulting in a loss of interest/returning customers!
The main thing we want to change for earners, is to reward loyalty, long-term dedication, site-wide activity – simply put, as (free) users stay with PaidVerts longer, they will be able to increase their earnings, beyond just the scope of BAP groups, in some new unique ways. We also want to make it a pleasant experience where users can aim for goals and clearly see if there is something they can still improve/do that will increase their potential earnings. At the same time we want to halt the “Increasing BAP debt” via too much free BAP given out, BUT with a loyalty program for active users which will be MORE profitable than it is right now over a longer period of time.
This will also help reduce multi-accounts even further as running a large number of accounts will be more labor intensive.
We will achieve the above with the following changes:
3-way Daily ad issue distribution
While BAP group ad issues will remain, a portion of that money (current estimation is 85% of overall ad issue money) will be used to send out ad issues to people who have been with the site for a longer period of time and have proven their worth by being active in various different ways on the site.
“Achievement ad issue”
We will be adding achievements for users to strive for as it will not only be really fun and exciting to always have something to aim for – They will also earn “achievement points” via completing various activities/reaching certain milestones (achievements) from basically any activity on the site! Be it your total number of ad views, buying advertising, regularly logging in, referring friends, playing games..
All of it will have a ton of achievement levels, which when reached will award you with a certain amount of achievement points, based on the “toughness/difficulty” of that achievement.
There will always be something to strive for and increase your achievement points by just being active (and even just exploring some parts/functions of the site) in as many ways as possible, which will indirectly increase your cash earnings via gathering achievement points.
A portion of ad issue money (current estimation is 10% of overall ad issue money) will be used to send ads to users based on their achievement points (relative to all achievement points for active users), based on some “achievement tiers” - i.e. top 1%,10%,50%,100% users based on achievement points would each get a certain portion of that money distributed via extra ads.
“Referrer ad issue”
Many users currently are having a hard time to see how to earn directly from referrals or why they should keep doing it as they might not be getting good results. Well, we want to change that and incentivize constant referring, by giving you a constant “competition” that will result in direct cash via extra ads – on top of any commissions that you would get in the first place!
Worth to mention that via all of the rework changes, PV should by itself become a lot more attractive again for new members, and referring could become a big thing again!
A portion of ad issue money (current estimation is 5% of overall ad issue money) will be used to send extra ads to users who have referred someone during the past 7 days (there might be a certain requirement like “referral has viewed at least 100 ads”, for them to count to avoid exploitation of multi accounts).
Similarly as in the achievement ad issue, users eligible for these ads will receive ads based on some “tiers”, i.e. top 5%, top 15%, top 100%. (we might also limit it to a certain numbers of max users i.e. 100, to keep it attractive – based on participation)
Just as a rough example of how powerful/valuable this can be, let's assume this example:
Current average ad issues are ~$800 – 5% of that is $40.
Let's say top 5% are send $24 of that, top 5-15% $8, top 15-100% $8.
And let's say in past 7 days 100 people have referred someone.
The first 5 would each get $4.8 worth of extra ads
The next 10 would each get $0.8 worth of extra ads
The next 85 would each get $0.095worth of extra ads
EVERY DAY (note your position can change, but for 1 week you'd be eligible for this ad issue just by referring 1 person) for 1 week you'd get that amount of extra ads, REGARDLESS of your BAP group. How cool/valuable is that?
** All ads still require/consume BAP when received. If you do not have BAP/don't have an activated account, you will not be able to receive an ad, and it will be forwarded to another random active user.
Free BAP distribution changes
Very important are also the changes of free BAP distribution, that will not only limit the overall free BAP given out, but do it in such a way that doesn't hurt neither new members, neither old ones. This will be achieved via an activity BAP reward system, that will hand out a minimal amount of BAP via Daily activation ads as a starting point, but give everyone an option to grow that with commitment and activity. In fact, it will be possible to earn even more free BAP than currently – but fear not, it's via activities that pay for that extra BAP themselves, and some of them even “make you earn more” in the process.
So, the distribution via activation ads will remain, but with reduced value (Current estimations are at 15BAP/ad).
Then via reaching various “milestones” and loyalty/activity thresholds you would “Build up” your extra BAP reward, that you will be able to collect the next day (on top of any activation ads).
Some of these milestones are “static” - meaning that once you reach them, they will be automatically added to your daily BAP reward (like amount of total ad views, time since registration).
Others are dynamic – you have to complete them on a daily/weekly basis or even “build them up in advance”, to be eligible for their extra reward.
Here is the current approximate list of these daily reward tasks, and first number estimations:
-Total amount of ad views (at 100 you get +8 BAP, at 500 +8BAP, at 1000 +8BAP, at 10k +8BAP – 32BAP total)
-Time since registration (days – 7+ days +8 BAP, 30+ days +8 BAP, 50+ days +8BAP, 100+days +8BAP – 32 BAP total)
-Having Active PV membership (+10 BAP)
-Number of offerwalls completed in the past 7 days (+10 BAP) i.e. For every 5 offerwalls completed you activate this bonus for 7 days, and for every 5 extra you do you get another 7 days buildup, that goes up to 21 days max.
-Earn at least $1 in offers total duringthe past 7 days (+10 BAP) - bonus builds up by an extra 7 days for earning $5, and another 7 for earning $10 – bonus builds up to 21 days max.
-Play CoinFlip Evolved at least 5 times in a day (8 BAP reward)– gives you 1 day buildup, you can get another day for 100 plays, and another one for 1000 plays, max to a 3 day buildup.
-Potentially even a similar one for playing games if the implementation of such a thing will be easy
So in above example, one could get from the base 140 BAP/day, to i.e. 204 BAP/day with just the static ones. Which is pretty much what you get now, but it would only apply to a small portion of the memberbase. (further calculations will be done to determine the final numbers of thresholds AND rewards to ensure we cut into the debt sufficiently AND keep the rewards attractive/fair)
And up to another 38 BAP for being active in various ways – although it seems as extra „debt“ based on current numbers, they are offset by the profits that sort of activity creates. I.e. Completing $1 in offers, creates us ~$0.2 in profits, meaning that we could reward up to 400 BAP for it to still be profitable. But we do far less (i.e. 7X10BAP = 70 BAP). But to users it will still incentivize activity, be entertaining and they'll feel rewarded – both from BAP as well as making sure to earn more often from offerwalls.
Tracking your progress, activity & achievements
To make sure users are constantly aware of these things and how to make the most from PaidVerts, there will be some widgets constantly reminding your progress of achievements and rewards, on top of pages with additional clear representation and more information.
Furthermore, the members' home page will receive a revamp with very useful things within your reach, such as estimated average/past earnings of individual BAP groups, achievement and referral ad issues. Along with a clear incentive/goal to the next “group” to incentivize users to reach for them and make it really clear what and in what ways one can earn.
Last but not least, we will implement a simple tutorial system, that will show new members around the site, its main functions and how to get started.
The above rework is intended to be a 1-2 month build, as in designing it we wanted to make sure it does not interfere with any critical/core code changes in order to keep the development time as short as possible, while the change would still have a major effect on sustainability AND keep the ability for active users to earn more as well as making PaidVerts VERY attractive for referring again!
As soon as we have all the final details fully wrapped we will also make sure to make these changes into a big PR boom with a launch date, and make sure we can provide you all with new marketing materials dedicated specifically to this rework.
I will leave it at that for now, as too long news topics about multiple topics aren't that effective.
More news updates will show up in the following days.